// NewsletterFormat EmailCadence WeeklyStatus NominalSubscribedWeek 01 sent Oct 16, 2026

One letter
a week

Every week I write to founders and the people who build with them about design, launches, AI and running a small studio.

// Specimen // brain, stylised // 8,000 points // Yaw 000.0°From Fig. 03, Week 01

// 01

What's in a letter

One subject a week, from the work my studio is doing right now. Short enough to read with a coffee, with the numbers left in.

Channel 01
Numbers from real work
How 100 startup homepages scored, what a 22-second launch video did, and how long a shop and a brand identity really took.
From No. 002 // No. 003 // No. 005
Channel 02
Running a small studio
What clients are really buying, how a project runs week by week, and what I'd change if we made it again.
From No. 006 // Week 01
Channel 03
AI, from daily use
Where it helps, where it still falls short, and what it's changing at my studio. Week 01 has 8 interactive figures you can turn and toggle.
From Week 01
Channel 04
Replies come to me
Every letter is written and sent by me. Hit reply and it lands in my inbox.
hello@ryanhofmann.com

// 02

The newest letters, as they went out. Week 01's figures are interactive: turn the brain, move the taste curve, compare the patterns.