https://ryanhofmann.com/journal Letters to founders on design, launches and running a small studio. en hello@ryanhofmann.com (Ryan Hofmann) https://ryanhofmann.com/journal/a-brand-identity-in-four-weeks https://ryanhofmann.com/journal/a-brand-identity-in-four-weeks Mon, 05 Oct 2026 12:00:00 GMT TICKIZ needed a whole identity, from the mark to 14 applications, in four weeks. What we built, why, and the two problems a brand can't fix. https://ryanhofmann.com/journal/a-shop-in-three-days https://ryanhofmann.com/journal/a-shop-in-three-days Mon, 05 Oct 2026 12:00:00 GMT Then & Theory went from an empty folder to a live site with 50 products between 28 and 30 September. Most of what made that possible was deciding what not to build. https://ryanhofmann.com/journal/why-i-brought-auditvia-back https://ryanhofmann.com/journal/why-i-brought-auditvia-back Mon, 05 Oct 2026 12:00:00 GMT In 2025 I built Auditvia to fix accessibility in the code. On 2 October it came back as something smaller, a free audit any founder can run on their homepage in about a minute. https://ryanhofmann.com/journal/the-first-second-of-a-launch-video https://ryanhofmann.com/journal/the-first-second-of-a-launch-video Mon, 05 Oct 2026 12:00:00 GMT What a 22-second video with 1.9 million views taught me about how fast people decide, and what I'd change if we made it again. https://ryanhofmann.com/journal/what-100-startup-homepages-are-missing https://ryanhofmann.com/journal/what-100-startup-homepages-are-missing Mon, 05 Oct 2026 12:00:00 GMT My studio scored 100 funded AI and SaaS homepages on the scorecard we use with clients. Most of them look the part. The biggest gap was proof. https://ryanhofmann.com/journal/the-accessibility-reckoning https://ryanhofmann.com/journal/the-accessibility-reckoning Sun, 12 Oct 2025 12:00:00 GMT Why accessibility overlays failed the people they were sold to protect, and why I wanted fixes to happen in the code.