// Work — W-05 // Launch film // 2026
Watt2Trade
A launch film that drove 260,000+ wallet connections, and the launch graphics around it
// 01 — What I did
Watt2Trade's marketing agency, OMNI, hired us to make the film that carried its $4M rewards program launch. We have also designed Watt2Trade's launch graphics directly since January 2026.
The film makes one argument: this is a real product you can use today, connecting to it is ordinary, and trying it costs little.
— Ryan Hofmann, Alterra Studio
// 02 — Strategy
4 moves
- M-01
Half the film is the product
From 7.5 to 23.5 seconds the camera stays on the product: a live electricity price, an order built on real European power markets, then Place Trade. The reward amount never appears on screen.
Building an order in the Watt2Trade app, with the market, quantity in kWh, strike price and Place Trade - M-02
The connect step, shown in full
At eight seconds the connect step plays slowly and completely, from Watt2Trade's own wallet to email sign-in, so connecting reads as one ordinary, finished action that leads straight into a trade.
The live electricity price card, then the Connect your wallet panel - M-03
Small, concrete entry costs
Four facts decode on screen: 9+ markets, a $0.001 fee per transaction, a 1 kW minimum trade, markets open 24/7. What it costs to start, not what you might win.
'1kW Minimum Trade' and '$0.001/tx fee' decoding over the blurred order screen - M-04
Every claim is written on screen
No line depends on sound. The film is one continuous morph: the hand mark becomes a dot, the dot a pool of colour, the pool the dashboard, by the seventh second.
The Watt2Trade peace-hand mark turning into a pool of coloured bubbles, then the dashboard cards
// 03 — Results
What it did
Results come from the client and agency, and from the public counters on the launch post. There's no split by channel, so the fair word for the film is that it helped drive them.
| Wallet connections | 260,000+, reported by OMNI's CMO in a verified Clutch review |
|---|---|
| The launch post | 146,949 views, 1,779 likes, 643 reposts and 635 replies on X (public counters, read 3 October 2026) |
| Delivery | Before the deadline (OMNI). On time, including when unexpected challenges came up (Watt2Trade) |
| Reviews | 5.0 on Clutch from OMNI, and 5.0 from Watt2Trade's General Manager for quality, schedule, cost and willingness to refer |
| Launch graphics | Banners for the Fjord Foundry launch, the $WATTOIN presale and round, partner lockups and community posts, since January 2026 |
“Alterra's motion design garnered us over 260k+ wallet connections, 146k+ impressions and 1.8k+ likes on X alone, ultimately proving instrumental in communicating our clients' utility.”