// Designer — Founder — Seattle
Ryan
Hofmann
Designer and founder of Alterra Studio, a design studio for funded startups.
- Studio
- Alterra, est. 2024
- Clutch
- 5.0 / 3 reviews
- From
- $10k
// 01 — Results
Numbers from the work
Published results from Alterra Studio projects. Nothing estimated, nothing rounded up.
- iAgent●
1.9 M+Views on a launch video
- Watt2Trade●
260 k+Wallet connections from a launch film
- TICKIZ●
4 wkTo a full brand identity
- Then & Theory●
3 daysFrom first commit to a live shop
- Clutch●
5 .0Rating from three verified reviews
- Launch films42.9%3
- Brand identity14.3%1
- Websites14.3%1
- Design membership14.3%1
- Own ventures14.3%1
// 02 — Selected work
Launches for funded teams
Seven projects from the studio. Hover a row to load it; each opens the full case study.
Off the clock
Posters, badges, concept interfaces and first experiments, 2015 to 2025. The whole archive
2025 Concept UI for NASA's Perseverance Rover 
2023 Poster for SCP Overlord 
2025 MTF Badges 
2022 HAMCUS 100k Poster Design 
2020 First Space Render 
2015 First Advertisement
// 03 — Clients
Founders on working with Ryan
- iAgent + Redacted$13M+ raised
“We hired Alterra for a launch video that generated us over 1.9M+ views across our socials. Super easy to work with and very experienced.”
Jamie CEO - Everreach Labs$6.5M+ raised
“Everreach is on Alterra Studio's annual membership, we get immense value from Ryan and his team and we couldn't be happier.”
Ethan COO - TICKIZ$5M+ raised
“Super smooth experience working with Alterra, one of the most high quality design teams we've ever worked with.”
Adrien CEO
// 04 — Story
From games at 10 to a studio
01 // Age 10
Brainfreeze
I started writing code at 10. My first project was Brainfreeze: small games I built and sold to kids in my class.
02 // Teens
Esports and first ads
In my teens I moved from code into design and social media, making graphics for esports organizations including Cyclone Esports, Version1 and Minnesota ROKKR.
03 // Age 19
SMOK3
At 19 I moved across the country to Florida to join SMOK3, a startup building go-to-market and creator programs.
04 // 2024
Alterra Studio
In 2024 I founded Alterra Studio in Seattle. We design brand identities, websites, product UI and launch films for funded startups.
// 05 — Research and writing
Published
- R-01What 100 startup homepages get wrongResearch // n = 100Average 14.1 of 24; 53% show no customer proof.Read
- L-005A shop in three daysLetter // Oct 5, 2026Then & Theory went from an empty folder to a live site with 50 products between 28 and 30 September. Most of what made that possible was deciding what not to build.Read
- L-004Why I brought Auditvia backLetter // Oct 5, 2026In 2025 I built Auditvia to fix accessibility in the code. On 2 October it came back as something smaller, a free audit any founder can run on their homepage in about a minute.Read
- L-003The first second of a launch videoLetter // Oct 5, 2026What a 22-second video with 1.9 million views taught me about how fast people decide, and what I'd change if we made it again.Read
// 06 — Contact
Get in touch
Start a project ●
Brand identity
Proof TICKIZ A complete brand identity for a $5M+ ticketing platform, in four weeks
