Ryan
Hofmann

// S-01 — Brand identity, product, motion

Mote — a brand for one personal AI that lives in four small robots and wakes up in whichever one you need

Mote is one personal AI that lives in four small robots and moves between them. We built it from scratch: the name, a studio world of chalk-white bodies, the dotted-M logo and its construction film, the phone app that moves Mote between bodies, the face on each body, and the launch on posters, a metro lightbox, a bus, a launch stage, boxes, a bag and a tee.

// S-02 — Brand identity, product, 3D

Texel — a brand for an API that turns a typed material into the four texture maps a game artist needs

Texel is a material API for game and film studios. We built it from scratch: the name, a world where one test object wears a different material in every piece, the editor panel, a logo that grows moss, and the launch on posters, a street hoarding, an artist's jacket and a box of material samples.

// S-03 — Brand identity, product, 3D

Membrane — a brand for carbon removal that shows each buyer their tonnes turning to stone

Membrane is a carbon removal company that turns CO2 into stone: dissolved in water and injected into basalt deep underground, most of it mineralises within two years. We built it from scratch: the name, a world of rock at three scales from a basalt ridge to a single pore, the logo, the passport, a scale-dive film, and the launch on posters, an airport lightbox, a core crate and a field jacket.

// S-04 — Brand identity, product, motion

Amoeba — a brand for an AI that reads biopsy slides and boxes the cells a pathologist should see first

Amoeba is AI that reads every biopsy slide, tile by tile, and boxes the cells a pathologist should look at first. We built it from scratch: the name, a world where the slide is cut into tiles and a red reticle reads them in turn, the case view that counts the read, the hand-drawn lockup, and the brand on cassettes, slide labels, scrubs, a lightbox and a tee.