// Work — W-06 // Annual membership // 2024–2025
Everreach Labs
A year of design for a game studio: quest hub, token portal, whitepaper and launch campaigns
// 01 — What I did
Everreach Labs had us on an annual design membership through 2024 and 2025. We were the design team for everything around their game: the quest hub, the claim portal, the tokenomics site, the spectator overlay, a 46-page whitepaper and the campaigns around each launch.
Design can't make a token worth holding. It can put the game ahead of the economy, put every rule on the page, and never block a player without a wallet.
— Ryan Hofmann, Alterra Studio
// 02 — Strategy
4 moves
- M-01
The token's terms, on the page
The $EVER tokenomics site puts the allocation, the vesting table and the unlock schedule on the page, worked through at desktop, tablet and phone. The claim portal does one job on one plain screen.
The $EVER tokenomics site at desktop, tablet and phone with its chart states - M-02
Game first, economy on page 27
The whitepaper spends its first 26 pages on the game: the lore, ways to play, the arena, weapons, factions and characters. Each section opens on full key art.
Whitepaper spread: The Lore and Gameplay - M-03
Every quest states its terms first
About 25 Terminal quest pop-ups show their XP before you start and write the rules on the quest itself. Each was designed at four widths, from 1920 down to 390 pixels.
The Everreach Terminal on desktop and phone - M-04
Play that doesn't need a wallet
The CROWDPLAY overlay sells viewer play, not earnings: live votes and boosts sent into the match. The claim portal has an "I don't have a wallet" path, so nobody is blocked by crypto.
CROWDPLAY spectator overlay on REVENGE gameplay
// 03 — Results
What it did
Results from the Terminal seasons and the claim belong to Everreach and aren't public, so this is the work we delivered.
| Products | Four: the Terminal quest hub with its gashapon prize machine, the $EVER claim portal, the tokenomics site and the CROWDPLAY spectator overlay |
|---|---|
| Quest design | About 25 quest pop-ups, each at four widths from 1920 to 390 pixels |
| Whitepaper | 46 pages in one system, game first, economy from page 27 |
| Campaigns | Terminal and MARA teasers, partner quest banners and social media guidelines |
| Engagement | An annual design membership, 2024 to 2025, one team across product, token and marketing |
“Everreach is on Alterra Studio's annual membership, we get immense value from Ryan and his team and we couldn't be happier.”