// Work — W-07 // Website // 2026
Kaveree
A website that turns a referral into a call, for a geotechnical engineering firm
// 01 — What I did
We refreshed Kaveree's brand first, from June 2026: the logo, identity, merchandise and a statement of qualifications. Then we rebuilt its website around the four fears its buyers bring.
Most of Kaveree's work starts with a referral. When the referred buyer looks the firm up, the website decides whether that turns into a call.
— Ryan Hofmann, Alterra Studio
// 02 — Strategy
4 moves
- M-01
What's under your site?
Pick a county and the site shows the typical ground there, what to watch for and the first exploration step Kaveree would take. The pick follows the visitor down the page and fills in the contact form.
The ground finder: a regional section from the Valley and Ridge to the Coastal Plain, with Frederick County picked - M-02
How many borings does a site need?
The visitor sets the number of borings and places them on a grid or by the geology. The drawing shades the ground a report would be guessing at.
Six borings placed after reading the geology, the interpreted rock line against the real one, and guessed ground shaded - M-03
What lands on your desk
Four sample report pages: the sealed cover, the boring plan, a boring log and the foundation recommendations, with the values an engineer designs to.
The report stack: sample foundation recommendations with bearing pressure, settlement and slab values - M-04
The engineer who scopes your borings signs your report
Dr. Sushant Upadhyaya's title block with his licences and his signature, drawn on screen. The engineer who scopes the borings signs the report and takes the field calls.
The principal engineer's title block: his licences, his signature and 'Your site in Loudoun'
// 03 — Results
What it did
Scores are a model's reading of each home page's text, from 0 to 100. They are not enquiries or traffic: the site had not launched as of 2 October 2026.
| Benchmark rank | 1st of 16 home pages, under every question group and every wording |
|---|---|
| Benchmark score | 82 in 100. Runner-up 61, median competitor 50, old kaveree.com 38 |
| Leads | Shows who you'll work with: 90 in 100, competitors average 15. Local ground: 93 against 32. A clear next step: 87 against 32 |
| Trails | Looking established: 69 in 100, competitors average 85 |
| Accessibility | axe WCAG A/AA clean on 40 of 40 pages |
| Speed | First paint 1.0 s on emulated mobile 4G with the CPU slowed 4x |
“Alterra Studio's new ideas and fresh look are impressive.”