// Work — W-03 // Brand identity
TICKIZ
A complete brand identity for a $5M+ ticketing platform, in four weeks
// 01 — What I did
TICKIZ came to us for a whole identity, and we had four weeks. We built the mark, colour, type, tone of voice and every application, from the app to merch.
An identity can't fix refunds or fees. It can make a platform look trustworthy and make getting in feel easy, so every piece carries those two ideas in the same blue and the same voice.
— Ryan Hofmann, Alterra Studio
// 02 — Strategy
3 moves
Refunds and the real total price are product and policy decisions. A four-week identity sprint didn't touch them.
- M-01
Security said out loud, everywhere
The billboard and lightbox lead with it: "Seamless Access, Superior Security". The same confident, precise voice runs from outdoor to the app.
A TICKIZ billboard at night: Seamless access, superior security - M-02
Social posts that teach safe buying
A "Ticket tips" series: only buy from trusted platforms, keep digital tickets secure and backed up, have them ready at the entrance. Useful advice first, the brand second.
Three TICKIZ social posts with ticketing tips, including 'Stay safe with these 3 tips' - M-03
One ticket, easy to find, ready to scan
The web app puts the ticket and its QR code first, and the app icon and lanyard pass carry the same lightning-ticket mark, so the ticket looks like TICKIZ from the phone to the gate.
The TICKIZ web app on a laptop, with an event ticket and its QR code
// 03 — Results
What it did
| Timeline | Kickoff to a complete identity system in four weeks |
|---|---|
| Delivered | Mark and lockups, palette, type, tone of voice, and 14 applications: billboard, lightbox, hoodie, tote, pins, business cards, lanyard, app icon, stationery, web app, events page, dashboard, email signature and social posts |
“Super smooth experience working with Alterra, one of the most high quality design teams we've ever worked with.”