// Work — W-01 // Launch video // 2025
iAgent
A launch video that generated 1.9M+ views across iAgent's socials
// 01 — What I did
iAgent hired us for one short launch video. We built it as a single argument in 22 seconds: here is what you do, and the token comes last.
In their CEO's words it generated over 1.9M views across their socials.
— Ryan Hofmann, Alterra Studio
// 02 — Strategy
3 moves
- M-01
The mark in the first second, games right after
The AGNT wordmark builds inside its triangle frame by 0.3 seconds, then a montage of shooter games cuts every second or less, so the opening says games at feed speed.
The AGNT wordmark builds, then a fast montage of game footage - M-02
Four verbs, one per card
Play games, upload game footage, train your AGNT. Each verb gets its own full-screen card with real game titles on screen and no voiceover, so it works with the sound off.
Play games, with game logos, then Upload game footage and Train your AGNT - M-03
The token comes last
"Earn $AGNT" arrives at 16.5 seconds, after three things you do, and the agent itself closes the video. Earning is the result of playing, not the headline.
Earn $AGNT over a spinning coin, then the agent in the triangle frame
// 03 — Results
What it did
| Views | 1.9M+ across iAgent's socials from the launch video, in its CEO's words |
|---|---|
| Delivered | The 22-second launch video and a 38-second 3D cinematic for the same launch |
“We hired Alterra for a launch video that generated us over 1.9M+ views across our socials. Super easy to work with and very experienced.”